Which Works Better For B2B – SEO or Social Media
Undoubtedly, both SEO and Social Media play a vital role in connecting with other B2B internet users. Ideally, you should aim to use both methods to raise visibility among the people who can most use your services. Let’s look at the pros and cons of each approach.
Search Engine Optimization
SEO is a somewhat complicated and technical process used to achieve high rankings in search engines, including Google, Bing, and Yahoo. Numerous factors – known and unknown – can influence whether you get top rankings in organic search results. SEO should be a part of your long-term marketing efforts to increase organic website traffic. However, unless you are advertising, it could take time to reach top spots.
Pros:
- Helps build credibility with customers
- Get more website visitors from top spots
- Lower your blended costs for marketing
Cons:
- Could take time to get results
- Vulnerability to SERP or algorithm changes
- Requires technical understanding
A well-built website should have some critical elements of SEO implemented on the site to support your products, services, or offerings. For instance, the site should have a green padlock to qualify for ‘mobile-first’ indexing. Additionally, longtail keyword phrases should be across all pages of the site to attract visitors and boost conversions. If you’re making an offer to visitors, optimizing a landing page that offers limited navigational options helps direct them to take your desired action.
Social Media
Social media works a bit differently from SEO in the fact that you can connect instantly with people. As long as messaging is enabled, you can converse with potential leads and prospects live time.
Pros:
- Unlimited opportunities to make updates
- Connect with leads and prospects live time
- Viral ‘buzz’ can get you in front of more people
Cons:
- Can become time-consuming
- Fresh content and updates are always required
- Must avoid making social missteps in a professional capacity
According to recent reports, adult Americans now spend over 11 hours daily consuming and interacting with media. A percentage of this time is on the major Social Media platforms in use today. While you want to make sure that you’re available to chat, provide service, and interact with followers, be mindful of the time you spend there. Otherwise, other areas of your business could suffer.
Conclusion
For the best results, it’s a good idea to use as many marketing tactics and strategies as possible to get more business online. B2B business owners should have both short-term and long-term marketing goals and objectives. Implementing SEO tactics and participation on social media platforms can both help to get conversions moving in the right direction.